Ironstar
Freight
Ironstar is a freight hauling company preparing to secure funding to launch and scale operations. They needed a clear, compelling investor-facing presentation that translated a complex business plan into a focused, credible story.
The goal was to create a deck that communicated market opportunity, financial viability, and long-term growth strategy in a way that felt confident, structured, and investor-ready.
Year
2024
Client
Ironstar Freight
The Challenge
The original business plan contained strong ideas and data, but lacked clarity, visual hierarchy, and narrative flow. Key information was difficult to digest, making it challenging for investors to quickly understand the opportunity and funding requirements.
Ironstar needed a presentation that could clearly articulate:
The business model and market opportunity
Funding requirements and use of funds
Competitive landscape
Growth strategy and scalability
The Approach
I worked closely with the Ironstar team to shape the story behind the numbers. The focus was on clarity, structure, and credibility.
The deck was rebuilt with a strategy-first approach:
Refining the narrative to guide investors through the opportunity logically
Organizing complex information into clear, digestible sections
Designing clean, professional visuals to support trust and understanding
Ensuring consistency across charts, data, and messaging
Every design decision was intentional, supporting both comprehension and confidence.
Deliverables
A comprehensive 22 page investor and business plan presentation
Market analysis and competitive positioning slides
Financial overview and funding requirements
Growth strategy and operational roadmap
Visually consistent charts and infographics
Outcome
The final presentation clearly communicated Ironstar’s vision, strategy, and financial plan, helping position the company as a credible investment opportunity.
The deck was used to successfully secure funding, supporting Ironstar’s launch and early-stage growth.
