My path to creative work didn’t follow a straight line, and that’s exactly what shapes how I work today. I began my career in finance, where I spent over a decade learning how businesses operate behind the scenes, how decisions are made, and how strategy, structure, and accountability drive outcomes. That foundation still guides everything I do. Creative work may be visual, but it works best when it’s grounded in purpose.

I later transitioned into enterprise B2B marketing, spending three years supporting marketing efforts for a global hospitality leader. I partnered closely with teams across brands and key projects, gaining firsthand experience in how creative supports business goals within complex organizations. Alongside that role, I built a freelance practice over seven years, collaborating with founders, small businesses, and growing teams.

Eventually, the overlap became the path forward. I chose to take my freelance work full time, not to chase trends or titles, but to build work that felt aligned, intentional, and designed to support real business goals, not just look good on screen.

Throughout my career, I’ve been fortunate to learn from leaders who emphasized clarity, confidence, and personal growth as much as performance. To the one who gave me the final push to follow my dreams, you know who you are. Thank you.

Outside of work, life is full. I’m a wife, a mom of four, and the proud human to two dogs, Fendi, a Staffordshire terrier with a big presence, and Ali, a Shih Tzu with even bigger opinions. That balance matters to me. It keeps my work human and gives purpose to all I create.

At the core of everything I do is a simple belief: meaningful work starts with alignment. When strategy, creativity, and purpose come together, the result is work that lasts.